VIVELO originated from Damyan Nikolov's decision in 2007 to provide a professional cycling team, which was sponsored by two companies co-owned by him, with a special edition road racing bicycle.
For this side project he relied on: the knowledge and experience he amassed as a competitive road cyclist during the years 1988 to 1995, the links forged in the period 1996-2007 as a sponsor of different cycling teams and on five of his employees with a strong engineering and cycling background who gladly joined him in this new challenge.
Beginning with a small team of dedicated cycling professionals, we have set out to build the best racing bikes in the world. We choose carefully the right materials combined with engineering expertise. Add to that the knowledge that comes from decades of racing experience and the outcome is the production of a frameset which is designed with one purpose: create bicycles which are built to win.
After months of work, four more employees joined the project and contributed for the initial tests and the build of the prototype which showed promising results. Damyan Nikolov decided then to put the new bicycle to real life endurance tests and give a few samples of the new road bike to the capable hands of the men it was initially intended for, the riders of the Cycling Club Hemus - VIVELO 1986 - one of the strongest road racing clubs in Southeastern Europe.
The tests were so successful and the road bike managed to transfer every fraction of the pedaling force into forward motion so effectively that it was named "Erg", which means the unit of energy and mechanical work in the centimeter-gram- second (CGS) system of units. Mr. Nikolov stated: "This was the result and realization of a childhood dream of mine"
It started as an inquiry. A group of world class athletes looking for a frame that would allow them to perform at their best. A frame that has it all: light weight for climbing, superior lateral stiffness and effective absorption of the vibrations, vertical compliance for comfort and race inspired geometry. Unfortunately, bikes like that weren't available.
Birth of the Company
After these encouraging results there was a need for a company that could design and build the same world class framesets that are capable of giving elite athletes a competitive advantage. Also amateur racers and serious enthusiast could benefit from the same competitive framesets.
That's how the Bulgarian based company named VIVELO Inc. was established in the early 2009 in order to manufacture high-end carbon-fiber bicycle frames.
As a result, the cycling team Hemus- VIVELO 1896 was equipped with VIVELO Erg road bikes and was sponsored as a VIVELO factory team. The outcome was that the team turned into the UCI Continental Hemus 1896 - VIVELO for the racing season 2010. This team earned the 34th place in the overall UCI Europe Team Tour ranking from 2010.
During the same season, VIVELO became a brand of choice of a second cycling team. The riders of the Greek-Spanish UCI Continental team Heraklion Kastro Murcia participated with the VIVELO Erg during the 2010 season. One of the riders was the well known Spaniard Francisco Mancebo (winner of the "maillot blanc" in the 2000 Tour de France, Spanish National Champion in 2004, sixth in the 2004 Tour de France and fourth in the 2005 Tour de France) who managed to achieve important victories in 2010 with his VIVELO Erg.
The VIVELO brand is becoming more and more popular and different riders with varied needs and abilities are interested in buying VIVELO bikes. New models of carbon-fiber frames were introduced to the market: Arc, Fever and Raw were meant for the road cycling enthusiast and the MTB frame named m17 for cross-country riders with competitive mindset.
VIVELO also started with the development of an entry level range of MTB bikes with aluminium frames. Mid-range aluminium + carbon fiber road bike frames named Volt and Watt from VIVELO hit the market in the late 2010.
Perespective and strategy
The product range is annually updated following the trends of the brand worldwide and considering the specific requirements of our customers. We offer customized bicycles with own design, which are made for a wide range of customers with different needs and riding purposes. The accent is on the Road and MTB category, but in 2010 we could clearly distinguish an increasing demand for city bikes from the comfort series. They are made for more fast and comfortable transport in the intense city traffic, as well as in the quiet village regions. The annual update of the VIVELO product range guarantees the unique outlook and appearance of our bicycles.
In terms of VIVELO's future perspective, it's safe to say that the company is ready to take on new challenges for expanding throughout the EU as a first step and then the World market.
For the season 2011 VIVELO became a technical partner of two UCI Continental Cycling Teams named the Turkish-Bulgarian KONYA TORKU SEKER SPOR - VIVELO and the Romanian TUSNAD CYCLING TEAM. Those teams chose the new VIVELO Erg RS frame set, a further development of the lightweight racing frame set Erg.
Have we met our goal? You can be the judge. In just three short years the athletes riding VIVELO have won nearly every major road race in EASTERN EUROPE. Our bikes helped riders to win NRC Championships as well as multiple national championships in numerous countries on the road, in time trials and in the velodrome. We build frames that carry our riders to the podiums of UCI and ITU World Cup races. Our riders have won UCI races, Championships and a 24 hour MTB Bulgarian national championship. They have raced successfully in UCI World Championships and at the Olympics. We have won numerous national championships in road races - from junior to elite riders. There have been medals of every color, including gold achieved by Eduard Novak in the Para-cycling World Championship in time trial with VIVELO Fly in the city Roskilde of Denmark in 2011.
So check out the 2012 VIVELO Competition Cycles line-up and start planning your path to the podium today.